Our team

Leadership • Industry practice • Institution building.

Founder

Abubakar Abdullahi

A media executive, broadcaster and institution builder with over a decade of experience shaping Kenya's media landscape. Best known as the former CEO of TV47, he led the station to become one of Kenya's fastest-growing national broadcasters — known for bold storytelling, youth-focused programming and digital-first news.

He has mentored hundreds of journalists, producers and media professionals across TV, radio and digital. Frustrated by the gap between what media schools teach and what the industry needs, he founded ADEO to train the next generation.

“The future of media will be built by people who understand both storytelling and technology. That's who we are training at ADEO.”

Chairman

Ibrahim Abdullahi Ismail

A seasoned institutional leader and governance expert with over 15 years at the intersection of strategy, regulation and institution-building, leading portfolios in Human Capital, Administration, Governance, Risk and Compliance.

He holds an MBA in Strategic Management and an MSc in Procurement, Logistics & Supply Chain Management, with specialist expertise in Islamic Finance, Takaful, Risk Management and AML/CFT.

Head, Digital Media & Content Production

Hebrews Rono

A digital media specialist and content strategist with over 8 years across TV47, TUKO Media and The Giving Post Media. A Daystar University Communication graduate with Reuters and Genesis Media certification.

Formerly Digital Content Creator & Editor at TV47 and Head of Digital at Look Up TV/Radio, he trains students in what employers demand — daily content production, analytics-driven storytelling, social growth and multi-platform distribution.

Faculty & mentorship

Academics and practitioners, side by side.

Core Faculty

Journalism, communication and media-studies academics who anchor theory, research methods, ethics and media law.

Industry Practitioners

Working editors, producers, PR directors and marketers who teach modules, run masterclasses and judge capstone work.

Mentorship

Every learner is paired with a mentor for their whole program, extending into the first six months of internship or placement.